How we do the work · Tools · Team · Measurement

How we actually do GEO.

No black-box methodology, no proprietary framework with a clever name. Just a specific sequence of work we run on every engagement, the tools we use to measure it, and the team that executes.

The process

Three phases. 90 days end-to-end.

01
AI visibility audit

We test your products across ChatGPT, Perplexity, Gemini, and Google AI Overviews using 20–30 real category queries — the exact questions your customers would ask. We document where you show up, where your top 5 competitors show up, and why. You get a baseline, a competitive map, and a prioritized list of fixes with revenue framing on each.

02
Catalog enrichment

We rebuild your product data, deploy structured schema across Product, FAQPage, and Organization markup, rewrite PDP descriptions for AI synthesis, enrich attribute sets with the specific labels LLMs use to match queries, and submit your catalog to AI commerce feeds across ChatGPT, Perplexity, Google AI, and Shopify's integrations. Shopify-native — no platform migration needed.

03
Monitor & compound

Monthly tracking of your citation share across AI platforms. GA4 dashboards for AI referral traffic and conversion. Ongoing optimization as algorithms and platform behaviors evolve. Once you establish AI authority in your category, displacing you becomes exponentially harder — early movers compound.

Week by week

What a 90-day engagement actually looks like.

Weeks 1–2 — Discovery & audit. Kickoff call, access setup, competitive query mapping, baseline AI visibility test across all major platforms, full schema audit, catalog data assessment, prioritized action plan delivered.

Weeks 3–5 — Foundation. Schema implementation rolled out across the catalog. robots.txt and llms.txt configured for AI crawler access. GA4 custom channel grouping for AI referrals set up. First round of PDP rewrites on priority products.

Weeks 6–8 — Collection + content build. Three collection pages fully rebuilt as category-level answer hubs. Brand-level FAQ deployed. First batch of AI-optimized comparison content published. AI commerce feed submissions go live.

Weeks 9–11 — Scale + iterate. Remaining PDP rewrites complete. Attribute enrichment deep work. Monitor citation appearances and iterate on underperforming queries. First citation share report.

Week 12 — Measurement & next quarter. Full 90-day performance report. Citation share vs competitors. AI referral traffic analysis. Conversion performance. Roadmap for the next 90 days if continuing.

Tools & platforms

We optimize across every surface that matters — and measure with the tools you already trust.

AI platforms we optimize for

Native to your stack

Measurement

How we prove it's working.

GEO is new enough that most measurement tools haven't caught up. We don't rely on a single dashboard or vendor claim — we triangulate across platform-level citation tests, GA4 custom tracking, and conversion analysis to show you real movement tied to real revenue.

Citation share: monthly tracking of how often your brand appears in AI answers across ChatGPT, Perplexity, Gemini, Google AI, and Claude — versus your top 5 competitors

AI referral traffic: GA4 custom channel grouping capturing sessions from chatgpt.com, perplexity.ai, gemini.google.com, claude.ai, and AI overview referrals

Conversion analysis: conversion rate, AOV, and revenue per session split by AI source vs organic baseline — AI visitors typically convert 4–5x higher

Query-level heatmap: exactly which category queries cite you, which cite competitors, and where the gaps are

Monthly report: one plain-English document covering what moved, what didn't, and what's next — delivered on the first business day of each month

The team

A small, founder-led team built for Shopify DTC.

Rampfinity runs through two founders. One leads growth strategy and GEO execution — funnel architecture, offer optimization, schema work, AI feed integrations. The other leads marketing analytics, data, and product design — GA4 setup, citation tracking dashboards, PDP and collection page design, content strategy.

Every engagement pulls in senior product managers and engineers from our consulting bench as the work demands. Schema implementation, catalog-level product data work, complex Shopify customizations, CRM integrations — specialist depth, brought in per deliverable.

The model is deliberate. GEO is too technical for a solo consultant and too specialized for a generalist agency. A tight core team with on-demand specialist depth lets us move fast without handing your work off to a rotating cast you never meet.

  • Every client works directly with the founders
  • No pitch team you never see again after the sale
  • No junior account manager layer between you and the work
  • Same person scopes the work and executes it
  • Specialist product managers and engineers brought in per engagement
Free AI visibility score

See what we can actually find.

The best way to see our methodology in action is to get an actual audit. Enter your store URL and we'll run your brand through ChatGPT, Perplexity, and Google AI Overviews and send you a real visibility report within 48 hours.

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We'll run your brand through ChatGPT, Perplexity, and Google AI Overviews and have your report to you within 48 hours.

No pitch. No spam. Just a real look at where you stand.

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